Friday 28 March 2014

NEWS: Bridgestone backs Bradley with sponsorship deal

Bradley Smith’s encouraging start to the MotoGP World Championship has received a timely boost, with the announcement that Bridgestone UK is to sponsor the Monster Yamaha Tech 3 star.

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Bradley Smith - Bridgestone to sponsor

 The world’s largest tyre manufacturer and official series supplier is teaming up with the Oxford-born rider, as he embarks on the most important season of his highly successful grand prix career.

The 18-round MotoGP season kicked off under the floodlights at the Losail International circuit in Qatar and after qualifying in a career-high third place, early signs are that he can make a lasting impression in one of the most illustrious fields in recent times.

Smith said that he is relishing the many battles that lie ahead in the next eight months and was greatly heartened by the support shown by Bridgestone.

He said: “To receive Bridgestone’s backing is as heartening as it is exciting for me. To be on board with Bridgestone as it prepares for an exciting year of its own means a great deal.”

Bridgestone has recently unveiled four new bike tyres, including the Battlax V02 slick racing tyre and the Hypersport S20 EVO road tyre.

Bridgestone’s north region communications manager Andy Dingley said: “Having one of the brightest and most talented racers in MotoGP with us will help us communicate our products, which will be a huge boost as we aim to reach out to even wider audiences and raise our presence accordingly.”

http://www.bridgestone.co.uk/moto/


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