NEW TIMING SPONSOR FOR BSB SERIES

The MCE Insurance British Superbike Championship has announced a partnership with luxury watch manufacturer BRM Chronographes. 

Official BSB timekeeper

This brand will henceforth be billed as “official timekeeper” of MCE BSB, with its logo credited on the official live timing service at BSB events and in the associated timing and data TV graphics. BRM will also enjoy a comprehensive package of premium marketing rights in association with the MCE BSB series.

In addition, it will provide trophies to the winners of a newly created BRM Vitesse Award, which will record the combined best lap-time performance over the qualifying practice and race elements of each MCE BSB event. BRM will also present V6-44-Hybride watches to each of the six BSB title fighters, the winning team manager and the Motorpoint British Supersport Champion, as well as, in due course, producing a special limited-edition BSB watch.

 MCE BSB series director Stuart Higgs said: “We are very pleased to announce a new partnership with BRM Chronographes whose heritage and passion is derived from motorsport. The BRM awards of unique trophies and luxury watches will certainly add further prestige to each event. MCE BSB Championships have recently been decided by just 0.006 of a second, highlighting the perfect association with precision timekeeping.”

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