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| KTM's electric bikes |
“KTM is a company of motorcycle riders and the best way to get our dealers excited about a new product is to get them on the saddle,” said KTM spokesman Luke Brackenbury. “We do this for all new bikes, but the electric bikes are something very different for the brand. For the dealers, they are naturally curious and for them to sell the bikes requires activity different to conventional combustion engine bikes, such as the training programmes for technical staff. Dynamic events are a great way to introduce new models.
“For the media, there’s a great deal of interest in electric propulsion so we are trying to satisfy their curiosity by allowing them to get on these bikes in the envirnoments they were intended for.
“The world launch of the street legal E-SM supermoto happened recently in Barcelona and the UK will follow up with some national events and other activities. KTM is taking e-propulsion very seriously.”
Brackenbury continued: “As the leading manufacturer in off-road motorcycles, it was important for KTM to bring to market an electric bike that would set a new standard. With the Freeride E, we want to demonstrate that off-road riding will still be accessible in the future and, with its ease of riding, to introduce a new generation of riders to bikes without their fear of noise, hot exhausts and working clutches and gearboxes.”
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