NEWS: MORE SPONSORS FOR BSB

Motorcycle security marking specialist Datatag has renewed its relationship with MCE British Superbikes commercial rights holder MSV for a third consecutive year.

Datatag - renewed MCE BSB sponsorship

The company’s branding will again feature in Eurosport TV coverage of Datatag Extreme Qualifying, a three-stage knockout qualifying session to decide the starting grid for the first MCE BSB race at each round.

Datatag will continue to provide security protection for all competing teams and their race bikes too. Motorcycles across all classes will be protected and registered with Datatag identification technology, so that bikes and their main parts can be traced in the event of theft. In addition, Datatag technology will help to ensure that the one bike per rider regulation is enforced.

MSV has also announced a new official MCE BSB timekeeping partnership with watch brand Royal London, which will be credited on the official event live timing service and in associated timing graphics embedded in the worldwide TV feed. Royal London will also enjoy a comprehensive package of marketing rights in association with the MCE BSB brand.

Royal London watches will be awarded to all MCE BSB riders starting in pole position and the six Showdown qualifiers. More watches will go to the MCE British Superbike champion, the Motorpoint British Supersport champion and the MCE BSB Riders Cup winner at the season’s end.
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